The use of technology nowadays has been all too common for virtually every business in existence, including those which are involved in the healthcare industry. Accordingly, the specialty consulting services offered by experts like Dr. Borud have been in demand for quite some time now, as major players, such as biotechnology, medical device, and surgical products companies, realize the need for such strategy.
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| Dr. Loren Borud. Image credit: Scoremonroe.org |
Use of online marketing is one of the many ways to utilize technology, as more and more people are depending on the Internet for almost every data they need.
Dr. Loren Borud has more than 20 years’ experience in medicine and eight as a Harvard Medical School faculty member in plastic surgery.
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| Dr. Loren Borud. Image credit: Youronlinemarketingexpert.com |
According to industry reports from 2004 gathered by Deborah M. Gray, Ph.D., of Central Michigan University and Linda Christiansen, JD/MBA, of Indiana University Southeast for their research “Marketing to Patients: A Legal and Ethical Perspective,” it has been found out that more or less 74 percent of U.S. adults reportedly use the Internet to search for medical information.
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| Dr. Loren Borud. Image credit: Scrummasterblog.com |
This likely increases the need for proper use of the Internet to connect with clients to inform them about the latest products and services the healthcare industry has to offer. Proper communication should definitely play a great role in the success of companies involved in the healthcare industry.
Dr. Loren Borud provides specialty consulting services to healthcare companies and specializes in marketing to patients and physicians. Learn more information about him by visiting this Facebook page.
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