Book Writing and Borud Consulting: The Calling of Dr. Loren Borud

From Loren Borud

Needless to say, plastic surgery is Dr. Loren Borud’s passion. His resume is thick with medical theory and practice, academic teaching, private practice, and field research. He has counted two decades of experience, 30 scientific publications, eight book chapters, and numerous conferences, lectures, papers, and trainings.

Even now as he takes a break from practice, he wields his pen and shapes other thoughts for the love of plastic surgery and the people who would benefit from it.

His most recent endeavor has been to single-handedly tackle the economics of plastic surgery in the book, Plastikonomics: What I Learned as a Harvard Plastic Surgeon. There he discusses the economic factors that drive and motivate plastic surgeons inside and outside the practice. The strongest points of Dr. Loren Borud’s book strip the readers, layman and professional alike, of the misconceptions about plastic surgeons and their patients, the government’s utopian healthcare, and the mass-media advertisement of mediocre practitioners.

From Loren Borud

Another avenue for his passion and expertise is his self-established consulting firm, Borud Consulting. He shares both his scientific and entrepreneurial knowledge to potential patients of aesthetic surgery and the marketers of surgical procedure and products. Through it he wants to raise awareness about the various planes of the field that only an insider clearly perceives.

Through his book and business, there is no doubt that Dr. Borud’s call is grounded on his dedication to plastic surgery. In the coming years, the consultant and author is looking forward to more opportunities of writing books and sharing his expertise.

Expert Dr. Loren Borud Expands His Contributions to Plastic Surgery

From Loren Borud

Two decades of immersion in the field and Dr. Loren Borud has yielded contributions that cover many facets of plastic surgery. His list of accolades includes speaking in Harvard Medical School’s core curriculum on plastic surgery, mentoring residents and students, and co-authoring journals and books. Even a sabbatical cannot keep him from writing his own books and advising biotechnology and medical equipment companies.

The expert currently works as a consultant in the healthcare industry. He founded Borud Consulting in 2008, which assists clients in promoting their products and procedures of plastic surgery. The services offered encompass product development, marketing, innovation, and web design. Going hand in hand with Borud Consulting Services is the Plastic Surgery Network. This other Borud brainchild advises venture capital, private equity, and biotechnology groups in the extension or expansion of their investments in the area of aesthetic surgery and medicine.

The nature of his job as a consultant requires him to further his entrepreneurial career. Thus, Dr. Loren Borud goes to Northwestern University’s Kellogg School of Management in Evanston, Illinois to take up an MBA. This pursuit only strengthens his capacity to further advance the field of plastic surgery, as well as medical technology, venture capital, and private equity.

More information about Borud Consulting Services and the Plastic Surgery Network can be found by visiting www.borud.com or by calling 617-584-8644.

Dr. Loren Borud and the Value of Body Contouring Surgery

From Loren Borud

Before he went on to become a premier consultant in medical marketing and private equity, Dr. Loren Borud was and still is an internationally recognized name in body contouring, a procedure performed to shape the body after massive weight loss. Body contouring is especially important as it will return the skin’s tautness and give the body a slimmer figure.

Patients who possess a great deal of loose skin and have lost soft tissue firmness are some of the prime candidates for Body Contouring Surgery. Skin might stretch and become loose after a patient either loses great amounts of weight, had surgery, or even had childbirth. Dr. Loren Borud’s extensive experience and fine-tuned techniques have allowed patients to possess a slimmer and more attractive outline.

From Loren Borud

There are many different types of this surgery, from bicep and tricep implants, to body fat transfer and tummy tucks. Most patients of contouring have work done at the abdominal area, where it is likeliest to have excess loose skin. The incisions are usually made under the underwear line and are very easily tolerable.

Borud’s contribution to the Body Contouring Surgery field has been considerable. It was he who pioneered the aesthetic analysis of the superior gluteal artery perforator flap after a patient accrues massive weight loss. Because of this achievement, many other cosmetic surgeons were able to better restore the projection and definition of contours.

Today, Dr. Loren Borud uses his decades of experience in surgical practice in his consultancy firm. A comprehensive look at his new endeavor may be read at www.Borud.com.

From Loren Borud

Dr. Loren Borud Unmasks the Truth in Plastic Surgery

From Loren Borud

Dr. Loren Borud writes a bestseller with his revolutionary book, Plastikonomics: What I learned as a Harvard Plastic Surgeon.

The manuscript is different from those in the market since it discusses an unseen side of plastic surgery – the economics and circumstances that propel people to rely on aesthetic services. Contrary to popular belief that plastic surgery is used only to beauty and flatter a patient’s physical attributes, the book reveals that there lies a deeper meaning in each operation. The book discloses the daily decisions of patients, doctors, and other clientele, in regards to surgery, and its relationship to economics and social norms. Both serious and mundane topics are covered by the publication by giving interesting points of view regarding the government’s stand in providing superior healthcare, to common types of plastic surgery patients.

From Loren Borud

Since Dr. Loren Borud amassed more than twenty years worth of experience, observations, and practice as a plastic surgeon, he has become of the most respected aesthetic surgeons in the world. He was a veteran Harvard Medical School lecturer, attending plastic surgeon, and medical practitioner. Aside from these qualifications, he is also involved with medical researches pertaining to lymphedema and plastic surgery, and body contouring after substantial weight loss. The latter research gives Dr. Borud an advanced understanding of what triggers patients to opt for plastic surgery.

From Loren Borud

The book gives a bright outlook about plastic surgery, and its underlying consequences and decisions. A more thorough discussion and narrative about the doctor, and the manuscript, are located at www.borud.com.

Dr. Loren Borud Takes on an Entrepreneurial Role to Advance Plastic Surgery

From Loren Borud

Dr. Loren Borud has spent over 20 years in the practice and teaching of plastic surgery, building a successful career and outstanding reputation in the advancement of his profession. He has been in the forefront of important innovations such as Body Contouring After Massive Weight Loss and Reconstructive Surgery. Now he goes beyond his professional practice and takes on an entrepreneurial role to further utilize his expertise and experience in the development of not only plastic surgery, but the field of medicine and healthcare as well.

From Loren Borud

As President of Borud Consulting, Loren Borud offers specialty consulting services to biotechnology companies and surgical products developers, as well as to venture capital and private equity firms. Dr. Loren Borud channels his experience as a surgical practitioner to transition into an active role of providing expert advice on marketing, strategic planning, designs and innovations, and medical microeconomics.

To demonstrate his commitment to his newfound venture as a self-employed consultant, Dr. Borud has taken time off his practice to concentrate on completing an executive MBA program at the Kellogg School of Management of Northwestern University. In addition, the plastic surgeon turned entrepreneur further strengthens his dedication by participating in the recent EU Business Summit held in Brussels, Belgium last March.

Indeed, Loren Borud continues to find ways to advance the field of plastic surgery with Borud Consulting. More information about his firm may be found at www.borud.com.

From Loren Borud

Plastikonomics: What Dr. Loren Borud has Learned as a Harvard Plastic Surgeon

From Loren Borud

In today’s society where physical appearance is a big factor in almost all aspects of life, it is not surprising that cosmetic surgery has taken celebrity circles and high societies, as well as middle class consciousness by storm. Internationally renowned plastic surgeon Dr. Loren Borud writes about this medical and social phenomenon, its economic impact to the country and abroad, and its meaning to his life as a plastic surgeon, in his bold new book Plastikonomics: What I Learned as a Harvard Plastic Surgeon.

In Plastikonomics, Dr. Borud takes the readers behind the scenes of the economic factors that drive plastic surgeons to choose their profession. He lets readers take a first person view of the ins and outs, ups and downs of plastic surgeons’ lives, how they work, what makes them tick, and how their profession rapidly changes in response to evolving culture and government.

Drawing from his 20-year experience as a surgeon, of which eight were spent in Harvard Medical School, he discusses why many intelligent men and women in the country choose the field of surgery. He undertakes the gravity of this choice detailing the grueling training and education required by this career. Dr. Loren Borud then quantifies the fiscal impact of loan debt and opportunity cost to explain why such a choice may seem unjustifiable and discouraging in today’s climate of malpractice litigation and decreasing financial gain.

From Loren Borud

With his expertise and insight, Dr. Borud boldly reveals the sometimes “unflattering” truths about plastic surgery. He does so with technical exactness, objectivity, and straightforward honesty.

Learn more about Plastikonomics: What I Learned as a Harvard Plastic Surgeon and Dr. Borud by visiting www.lorenborud.com/Plastikonomics.

From Loren Borud

Dr. Loren Borud Discusses Plastic Surgery Trends: Non- Surgical Procedures

Plastic surgery continues to change the face of the medical industry, and with the innovations in aesthetic and cosmetic surgery, Dr. Loren Borud believes that the industry will continue to have new trends. New procedures have been introduced, and non-invasive procedures are particularly becoming more and more favored by doctors and patients alike.

From Loren Borud

Getting plastic surgery is usually done to improve one’s appearance or to correct physical deformities. And what better way to achieve this than by non-surgical techniques? Non-surgical procedures do not require prolonged recovery periods unlike surgical procedures, giving patients ease and convenience while achieving the desired results, at a fairly cheaper rate.

Dr. Loren Borud became well-known for body contouring surgery after severe weight loss, but there are popular non-surgical cellulite reduction procedures recommended for particular target areas such as mesotherapy and Lipodissolve™. Mesotherapy involves the stimulation of the middle layer of the skin (called the mesoderm) through injections made of vitamins, homeopathic medications and pharmaceuticals. These formulations cause the fat to be broken down and naturally flushed out of the body. Lipodissolve™ is pretty similar to mesotherapy’s approach —the only difference is that Lipodissolve™ uses a more concentrated formulation. Most patients who undergo mesotherapy advance to Lipodissolve™ for even better results.

From Loren Borud

Dr. Loren Borud discusses how trends change and affect the field of plastic surgery in his book “Plastikonomics: What I Learned as a Harvard Plastic Surgeon”. He also talks about plastic surgery behind the scenes, showing readers how doctors and patients make decisions about plastic surgery.

From Loren Borud