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| From Loren Borud |
Needless to say, plastic surgery is Dr. Loren Borud’s passion. His resume is thick with medical theory and practice, academic teaching, private practice, and field research. He has counted two decades of experience, 30 scientific publications, eight book chapters, and numerous conferences, lectures, papers, and trainings.
Even now as he takes a break from practice, he wields his pen and shapes other thoughts for the love of plastic surgery and the people who would benefit from it.
His most recent endeavor has been to single-handedly tackle the economics of plastic surgery in the book, Plastikonomics: What I Learned as a Harvard Plastic Surgeon. There he discusses the economic factors that drive and motivate plastic surgeons inside and outside the practice. The strongest points of Dr. Loren Borud’s book strip the readers, layman and professional alike, of the misconceptions about plastic surgeons and their patients, the government’s utopian healthcare, and the mass-media advertisement of mediocre practitioners.
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| From Loren Borud |
Another avenue for his passion and expertise is his self-established consulting firm, Borud Consulting. He shares both his scientific and entrepreneurial knowledge to potential patients of aesthetic surgery and the marketers of surgical procedure and products. Through it he wants to raise awareness about the various planes of the field that only an insider clearly perceives.
Through his book and business, there is no doubt that Dr. Borud’s call is grounded on his dedication to plastic surgery. In the coming years, the consultant and author is looking forward to more opportunities of writing books and sharing his expertise.
