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| From Loren Borud |
In today’s society where physical appearance is a big factor in almost all aspects of life, it is not surprising that cosmetic surgery has taken celebrity circles and high societies, as well as middle class consciousness by storm. Internationally renowned plastic surgeon Dr. Loren Borud writes about this medical and social phenomenon, its economic impact to the country and abroad, and its meaning to his life as a plastic surgeon, in his bold new book Plastikonomics: What I Learned as a Harvard Plastic Surgeon.
In Plastikonomics, Dr. Borud takes the readers behind the scenes of the economic factors that drive plastic surgeons to choose their profession. He lets readers take a first person view of the ins and outs, ups and downs of plastic surgeons’ lives, how they work, what makes them tick, and how their profession rapidly changes in response to evolving culture and government.
Drawing from his 20-year experience as a surgeon, of which eight were spent in Harvard Medical School, he discusses why many intelligent men and women in the country choose the field of surgery. He undertakes the gravity of this choice detailing the grueling training and education required by this career. Dr. Loren Borud then quantifies the fiscal impact of loan debt and opportunity cost to explain why such a choice may seem unjustifiable and discouraging in today’s climate of malpractice litigation and decreasing financial gain.
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| From Loren Borud |
With his expertise and insight, Dr. Borud boldly reveals the sometimes “unflattering” truths about plastic surgery. He does so with technical exactness, objectivity, and straightforward honesty.
Learn more about Plastikonomics: What I Learned as a Harvard Plastic Surgeon and Dr. Borud by visiting www.lorenborud.com/Plastikonomics.
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| From Loren Borud |
