Dr. Loren Borud: Online marketing for the healthcare industry

This newest blog for Dr. Loren Borud discusses the role of online marketing for the success of healthcare companies.

The use of technology nowadays has been all too common for virtually every business in existence, including those which are involved in the healthcare industry. Accordingly, the specialty consulting services offered by experts like Dr. Borud have been in demand for quite some time now, as major players, such as biotechnology, medical device, and surgical products companies, realize the need for such strategy.

Dr. Loren Borud. Image credit: Scoremonroe.org

Use of online marketing is one of the many ways to utilize technology, as more and more people are depending on the Internet for almost every data they need.


Dr. Loren Borud has more than 20 years’ experience in medicine and eight as a Harvard Medical School faculty member in plastic surgery.

Dr. Loren Borud. Image credit: Youronlinemarketingexpert.com

According to industry reports from 2004 gathered by Deborah M. Gray, Ph.D., of Central Michigan University and Linda Christiansen, JD/MBA, of Indiana University Southeast for their research “Marketing to Patients: A Legal and Ethical Perspective,” it has been found out that more or less 74 percent of U.S. adults reportedly use the Internet to search for medical information.

Dr. Loren Borud. Image credit: Scrummasterblog.com

This likely increases the need for proper use of the Internet to connect with clients to inform them about the latest products and services the healthcare industry has to offer. Proper communication should definitely play a great role in the success of companies involved in the healthcare industry.


Dr. Loren Borud provides specialty consulting services to healthcare companies and specializes in marketing to patients and physicians. Learn more information about him by visiting this Facebook page.

Dr. Loren Borud cuts deep on Plastikonomics

Depth and sincerity—those are immediately noticeable in Dr. Loren Borud’s “Plastikonomics: What I Learned as a Harvard Plastic Surgeon.” Dr. Borud, in this book, puts his own field at the surgical table and opened up the truth with his usual sharp, surgical precision. In a masterful method, Dr. Borud exposed the skin-thick truths about plastic surgery, its medical practitioners, and the whole large enterprise that makes up the plastic surgery profession.

Dr. Loren Borud. Image credit: Lorenborud.blogspot.com

Plastikonomics provides an incisive analysis of the field of plastic surgery. It offers a glimpse of the world behind the curtain of operating rooms: the world of sharp tools and minds honed by years of training and education. Aptly titled, the book is narrated by Dr. Loren Borud, relaying “what he learned as a Harvard plastic surgeon”. But the depth of this book goes beyond the walls of Harvard. It rips through the insecure fortress of the whole medical field and exposes the humanity of doctors never seen before. It’s a brave narration of a profession fraught with equal amount of success and shortcomings and, sometimes, shocking doses of betrayal from the sworn oath.

Dr. Loren Bordud. Image credit: Yourerieaccidentlawyers.com

With Plastikonomics, Dr. Borud boldly takes aim at the field he loves most while honestly, and even contritely, explains the forces behind actions and circumstances. Moreover, he takes pride on this noble profession with impressive clarity and seriousness. Besides, Dr. Borud knows that it is something that should not be lost on readers. The profession of plastic surgery, Dr. Borud explains, is a field just similar to others. Except that it possesses its own unique face. Whatever Plastikonomics offers, it’s nothing but the truth—warts and all. No facelifts.

Dr. Loren Borud. Image credit: Lorenborud.multiply.com

For more information on Dr. Loren Borud, visit this Facebook page.

Dr. Loren Borud: A healthcare consultant’s life outside the office

Life is not all about business, money, and work. A wise professional knows how to take a little time for relaxation and entertainment. Dr. Loren Borud does that. A board-certified plastic and cosmetic surgeon, Dr. Borud successfully completed more than 20 years of professional success without straining his physical faculties. In spite of the fact that the medical field is a very tough and demanding discipline, Dr. Borud has managed to find ample time to take a break and enjoy life.

From Loren Borud

An advocate of healthy lifestyle, Dr. Borud regularly sprints and rides his bicycle. Some people might view doctors and advisors as stern, uninteresting individuals, but Dr. Borud can hardly earn that bearing. He has an impressive balance of professional commitment and social life. He travels to discover what the planet has to offer, enjoys various art forms to feed his soul, and interact with people to hone his interpersonal skills.

From Loren Borud

As an avid traveler, Dr. Loren Borud has already been to many parts of the world, such as Asia and the Middle East. His favorite destinations include Lebanon, Syria, Israel, and India—countries blessed with many unique natural marvels and cultures. However, traveling for Dr. Borud is not just for vacation purposes. He makes use of the opportunity to expand his professional horizon by talking with potential foreign investors and learning new business disciplines from them.

From Loren Borud

Dr. Loren Borud is a prime mover in the business of helping plastic surgery companies achieve success. He is the founder of Borud Consulting and is an alumnus of Stanford University and Harvard Medical School. For more information about him, visit www.borud.com.

Dr. Loren Borud: Coming up with an effective marketing strategy

When Dr. Loren Borud took time out of practice, he concentrated part of his time in serving as a consultant for major US companies that are involved in manufacturing surgical products. Since then, he has been instrumental to the success of several companies that have learned how to come up with an effective marketing strategy.

Dr. Loren Borud Photo credit: Scrummasterblog.com

An effective marketing plan often involves coming up with an effective advertising and promotion techniques. According to About.com writer Mary Bellis, there is a significant difference between the two techniques and a marketer should be well aware of it. Bellis puts it this way: while advertising involves the use of different media outlets (television, radio, Internet) to inform potential consumers of a certain product or service, promotion can entail community involvement such as sponsorship by non-profit organizations.



“Dr. Loren Borud offers both innovation and experience in the medical products and services space.”



By letting these organizations use part of their resources, companies involved in community services can bring much attention to their businesses and signal that they “are concerned and committed to the welfare of the community and its residents.”

Dr. Loren Borud Photo credit: Yourerieaccidentlawyers.com

Meanwhile, Bellis considers the identification and selection of the media that can provide huge amount of exposure to a company’s product as a crucial part of advertising. In order to do this, a company should have enough knowledge about its product and its selling points which “can arouse the costumers’ consciousness levels to the point that they are curious enough to investigate it.”

From Loren Borud

Dr. Loren Borud takes note of important marketing techniques such as those discussed above and spends enormous amount of time in research. He is completing an MBA program at Northwestern University’s Kellogg School of Management in Evanston, Illinois. Visit his Facebook page for more.

Dr. Loren Borud: Plastic surgery expert and educator

From Dr. Loren Borud

Dr. Loren Borud is plastic surgery expert. He has more than 20 years of experience helping patients achieve their physical ideal through the latest and the most reliable plastic surgery procedures and techniques. His expertise in the matter has made him one of the most reliable, authoritative figures, even serving as a mentor to individuals who were writing scholarly articles on plastic surgery. He founded Borud Consulting and the Plastic Surgery Network, Inc., providing efficient solutions to surgical product manufacturers, improving their processes of product development, strategic planning, production, and even marketing.

From Dr. Loren Borud

Dr. Borud spent eight years in Harvard Medical School as an Attending Plastic Surgeon, Instructor, and Assistant Professor. Dr. Loren Borud served as an inspiration and mentor to resident surgeons and students studying medicine, guiding them through the complexities of the challenging medical field. After gaining national and international recognition for his expertise in body contouring after massive weight loss, he founded a program to encourage advancements in the field. He successfully founded and obtained grant funding for Fellowship in Body Contouring Surgery. He is also known for being among the co-founders of the Lymphedema Treatment Center.

From Dr. Loren Borud

Dr. Loren Borud is also a sought-after speaker, at one point being the main lecturer in the Pathways to Leadership Program of the American Society of Plastic Surgeons. More about his storied career may be found on his Facebook page.

For Dr. Loren Borud, taking some time off means continuing education

From Loren Borud

Although currently taking time off from the field, renowned plastic surgeon Dr. Loren Borud has treated it as anything but a mere break. In his downtime, he has worked as a speaker in plastic surgery forums across the world and has focused on his own business as well as continuing education at Northwestern’s Kellogg School of Management in Evanston, Illinois.

His expertise in the field isn’t restricted to the many audiences he has had in past lectures in both classrooms and plastics surgery societies the world over. In his break from practicing plastic surgery, he has started a venture offering services to businesses in the healthcare field.

From Dr. Loren Borud

As much time as he has taken to educating others, Dr. Loren Borud has also taken some time to continue learning. He is currently taking up an Executive MBA program at Kellogg School of Management. The academe’s program is designed to be flexible, ideal for mid-career executives like Dr. Borud.

From Dr. Loren Borud

In addition, he has also taken the time to write. A proficient medical author, he has written 30 published scientific journals and eight book chapters. He has also been the editor-in-chief of the CinéMed’s critically acclaimed Atlas of Body Contouring after Massive Weight Lossin 2009 and has written his own book, Plastikonomics: What I learned as a Harvard Plastic Surgeon, a candid take on his experience in the industry.

Details of Dr. Borud’s endeavors are available at www.borud.com.

Why Dr. Loren Borud travels

Dr. Loren Borud is well-known for his intensive experience in the field of plastic surgery. With 20 years of experience at his disposal, Dr. Borud is a person who truly knows the ins and outs of the industry, not just by being a surgeon, but also by being an educator.


Throughout the years, Dr. Borud has exerted remarkable efforts in researching and developing new ways for the progress of plastic surgery. In fact, he has built a company, Borud Consulting and the Plastic Surgery Network, Inc., to help companies and surgical products manufacturers come up with efficient methods on production and marketing.

From Loren Borud

From Loren Borud

Aside from Dr. Loren Borud’s passion in plastic surgery, traveling is also among his favorite to-do’s. He frequently travels to Israel, Lebanon, Syria, and India. For Dr. Borud, traveling gives him two opposing opportunities – to escape from the busy work-life and to continue propagating plastic surgery. Due to his myriad of trips to Middle East and Asia, Dr. Borud considers these continents as his second and third home.


Moreover, when bitten by the travel bug, Dr. Borud does not only think of his getaways as chances for rest and relaxation, but also sees them as opportunities to continue widening his networks for plastic surgery’s advancement.

From Dr. Loren Borud Photo Credit:

Through his trips in various countries, Dr. Borud has already developed contacts of prospective investors and businessmen, who are interested in the healthcare industry. As an advocate of the field, Dr. Borud promotes plastic surgery’s benefits to people and how it makes for a good business investment.


More information on Dr. Loren Borud can be accessed at Borud.com.