Dr. Loren Borud: When women’s breasts become their own nemeses

This latest Dr. Loren Borud blog will discuss one reason why some women undergo breast reduction surgery.

Not all women are endowed with a full bosom. Those living with smaller cups resort to plastic surgery to have their breasts enhanced. While they might think that those with bigger breasts live an extremely comfortable life, a lot of women with big breasts may beg to disagree.

Dr. Loren Borud. Image Credit: Mommynewsblog.com

Although physically attractive, having big breasts has its cons, especially for women suffering from the conditions called hypertrophy of the breast. Macromastia and gigantomastia are two different cases under this condition. Between the two, macromastia may be regarded as the ‘more normal’ condition.

Dr. Loren Borud is the author of the book Plastikonomics, wherein he explained the two sides of the coin in the plastic surgery industry. Currently focusing in business consulting, Dr. Borud is trusted by numerous companies in giving advice about the latest technology to efficiently carry out procedures like breast reduction surgery.

Back pain and neck pain are two of the discomforts felt by women with macromastia. They also feel conscious about their breasts, which affects their self-esteem and how they deal with people. Also, these women are having difficulty looking for clothes that fit.

Dr. Loren Borud. Image Credit: Chicagolandaesthetics.com

With these effects, some women choose to undergo breast reduction surgery. Breast reduction surgery uses general anesthesia and usually takes up to three to five hours. The procedure involves making cuts in the breasts to remove tissues and skin. In some cases, the dark skin around the nipples is enhanced to look smaller, or the actual nipple and areola are repositioned.

Dr. Loren Borud. Image Credit: Newbeauty.com

For more of Dr. Loren Borud, visit this blog.

Dr. Loren Borud: Online marketing for the healthcare industry

This newest blog for Dr. Loren Borud discusses the role of online marketing for the success of healthcare companies.

The use of technology nowadays has been all too common for virtually every business in existence, including those which are involved in the healthcare industry. Accordingly, the specialty consulting services offered by experts like Dr. Borud have been in demand for quite some time now, as major players, such as biotechnology, medical device, and surgical products companies, realize the need for such strategy.

Dr. Loren Borud. Image credit: Scoremonroe.org

Use of online marketing is one of the many ways to utilize technology, as more and more people are depending on the Internet for almost every data they need.


Dr. Loren Borud has more than 20 years’ experience in medicine and eight as a Harvard Medical School faculty member in plastic surgery.

Dr. Loren Borud. Image credit: Youronlinemarketingexpert.com

According to industry reports from 2004 gathered by Deborah M. Gray, Ph.D., of Central Michigan University and Linda Christiansen, JD/MBA, of Indiana University Southeast for their research “Marketing to Patients: A Legal and Ethical Perspective,” it has been found out that more or less 74 percent of U.S. adults reportedly use the Internet to search for medical information.

Dr. Loren Borud. Image credit: Scrummasterblog.com

This likely increases the need for proper use of the Internet to connect with clients to inform them about the latest products and services the healthcare industry has to offer. Proper communication should definitely play a great role in the success of companies involved in the healthcare industry.


Dr. Loren Borud provides specialty consulting services to healthcare companies and specializes in marketing to patients and physicians. Learn more information about him by visiting this Facebook page.

Dr. Loren Borud cuts deep on Plastikonomics

Depth and sincerity—those are immediately noticeable in Dr. Loren Borud’s “Plastikonomics: What I Learned as a Harvard Plastic Surgeon.” Dr. Borud, in this book, puts his own field at the surgical table and opened up the truth with his usual sharp, surgical precision. In a masterful method, Dr. Borud exposed the skin-thick truths about plastic surgery, its medical practitioners, and the whole large enterprise that makes up the plastic surgery profession.

Dr. Loren Borud. Image credit: Lorenborud.blogspot.com

Plastikonomics provides an incisive analysis of the field of plastic surgery. It offers a glimpse of the world behind the curtain of operating rooms: the world of sharp tools and minds honed by years of training and education. Aptly titled, the book is narrated by Dr. Loren Borud, relaying “what he learned as a Harvard plastic surgeon”. But the depth of this book goes beyond the walls of Harvard. It rips through the insecure fortress of the whole medical field and exposes the humanity of doctors never seen before. It’s a brave narration of a profession fraught with equal amount of success and shortcomings and, sometimes, shocking doses of betrayal from the sworn oath.

Dr. Loren Bordud. Image credit: Yourerieaccidentlawyers.com

With Plastikonomics, Dr. Borud boldly takes aim at the field he loves most while honestly, and even contritely, explains the forces behind actions and circumstances. Moreover, he takes pride on this noble profession with impressive clarity and seriousness. Besides, Dr. Borud knows that it is something that should not be lost on readers. The profession of plastic surgery, Dr. Borud explains, is a field just similar to others. Except that it possesses its own unique face. Whatever Plastikonomics offers, it’s nothing but the truth—warts and all. No facelifts.

Dr. Loren Borud. Image credit: Lorenborud.multiply.com

For more information on Dr. Loren Borud, visit this Facebook page.

Dr. Loren Borud: A healthcare consultant’s life outside the office

Life is not all about business, money, and work. A wise professional knows how to take a little time for relaxation and entertainment. Dr. Loren Borud does that. A board-certified plastic and cosmetic surgeon, Dr. Borud successfully completed more than 20 years of professional success without straining his physical faculties. In spite of the fact that the medical field is a very tough and demanding discipline, Dr. Borud has managed to find ample time to take a break and enjoy life.

From Loren Borud

An advocate of healthy lifestyle, Dr. Borud regularly sprints and rides his bicycle. Some people might view doctors and advisors as stern, uninteresting individuals, but Dr. Borud can hardly earn that bearing. He has an impressive balance of professional commitment and social life. He travels to discover what the planet has to offer, enjoys various art forms to feed his soul, and interact with people to hone his interpersonal skills.

From Loren Borud

As an avid traveler, Dr. Loren Borud has already been to many parts of the world, such as Asia and the Middle East. His favorite destinations include Lebanon, Syria, Israel, and India—countries blessed with many unique natural marvels and cultures. However, traveling for Dr. Borud is not just for vacation purposes. He makes use of the opportunity to expand his professional horizon by talking with potential foreign investors and learning new business disciplines from them.

From Loren Borud

Dr. Loren Borud is a prime mover in the business of helping plastic surgery companies achieve success. He is the founder of Borud Consulting and is an alumnus of Stanford University and Harvard Medical School. For more information about him, visit www.borud.com.

Dr. Loren Borud: Coming up with an effective marketing strategy

When Dr. Loren Borud took time out of practice, he concentrated part of his time in serving as a consultant for major US companies that are involved in manufacturing surgical products. Since then, he has been instrumental to the success of several companies that have learned how to come up with an effective marketing strategy.

Dr. Loren Borud Photo credit: Scrummasterblog.com

An effective marketing plan often involves coming up with an effective advertising and promotion techniques. According to About.com writer Mary Bellis, there is a significant difference between the two techniques and a marketer should be well aware of it. Bellis puts it this way: while advertising involves the use of different media outlets (television, radio, Internet) to inform potential consumers of a certain product or service, promotion can entail community involvement such as sponsorship by non-profit organizations.



“Dr. Loren Borud offers both innovation and experience in the medical products and services space.”



By letting these organizations use part of their resources, companies involved in community services can bring much attention to their businesses and signal that they “are concerned and committed to the welfare of the community and its residents.”

Dr. Loren Borud Photo credit: Yourerieaccidentlawyers.com

Meanwhile, Bellis considers the identification and selection of the media that can provide huge amount of exposure to a company’s product as a crucial part of advertising. In order to do this, a company should have enough knowledge about its product and its selling points which “can arouse the costumers’ consciousness levels to the point that they are curious enough to investigate it.”

From Loren Borud

Dr. Loren Borud takes note of important marketing techniques such as those discussed above and spends enormous amount of time in research. He is completing an MBA program at Northwestern University’s Kellogg School of Management in Evanston, Illinois. Visit his Facebook page for more.

For Dr. Loren Borud, taking some time off means continuing education

From Loren Borud

Although currently taking time off from the field, renowned plastic surgeon Dr. Loren Borud has treated it as anything but a mere break. In his downtime, he has worked as a speaker in plastic surgery forums across the world and has focused on his own business as well as continuing education at Northwestern’s Kellogg School of Management in Evanston, Illinois.

His expertise in the field isn’t restricted to the many audiences he has had in past lectures in both classrooms and plastics surgery societies the world over. In his break from practicing plastic surgery, he has started a venture offering services to businesses in the healthcare field.

From Dr. Loren Borud

As much time as he has taken to educating others, Dr. Loren Borud has also taken some time to continue learning. He is currently taking up an Executive MBA program at Kellogg School of Management. The academe’s program is designed to be flexible, ideal for mid-career executives like Dr. Borud.

From Dr. Loren Borud

In addition, he has also taken the time to write. A proficient medical author, he has written 30 published scientific journals and eight book chapters. He has also been the editor-in-chief of the CinéMed’s critically acclaimed Atlas of Body Contouring after Massive Weight Lossin 2009 and has written his own book, Plastikonomics: What I learned as a Harvard Plastic Surgeon, a candid take on his experience in the industry.

Details of Dr. Borud’s endeavors are available at www.borud.com.

Why Dr. Loren Borud travels

Dr. Loren Borud is well-known for his intensive experience in the field of plastic surgery. With 20 years of experience at his disposal, Dr. Borud is a person who truly knows the ins and outs of the industry, not just by being a surgeon, but also by being an educator.


Throughout the years, Dr. Borud has exerted remarkable efforts in researching and developing new ways for the progress of plastic surgery. In fact, he has built a company, Borud Consulting and the Plastic Surgery Network, Inc., to help companies and surgical products manufacturers come up with efficient methods on production and marketing.

From Loren Borud

From Loren Borud

Aside from Dr. Loren Borud’s passion in plastic surgery, traveling is also among his favorite to-do’s. He frequently travels to Israel, Lebanon, Syria, and India. For Dr. Borud, traveling gives him two opposing opportunities – to escape from the busy work-life and to continue propagating plastic surgery. Due to his myriad of trips to Middle East and Asia, Dr. Borud considers these continents as his second and third home.


Moreover, when bitten by the travel bug, Dr. Borud does not only think of his getaways as chances for rest and relaxation, but also sees them as opportunities to continue widening his networks for plastic surgery’s advancement.

From Dr. Loren Borud Photo Credit:

Through his trips in various countries, Dr. Borud has already developed contacts of prospective investors and businessmen, who are interested in the healthcare industry. As an advocate of the field, Dr. Borud promotes plastic surgery’s benefits to people and how it makes for a good business investment.


More information on Dr. Loren Borud can be accessed at Borud.com.

Dr. Loren Borud on Plastic Surgery Venture

Throughout the years, the incessant growth of Cosmetic Surgery businesses around the globe reflects its marketing potential and viability. How do you attain success in a business venture such as this? Dr. Loren Borud, through Borud Consulting and the Plastic Surgery Network, Inc., is more than willing to help you on this.

From Loren Borud

In order to achieve success in any business, it is necessary to have complete understanding of the venture. It is vital to have full grasp of the market scenario, current business trends, financial aspect, and more. Borud Consulting specializes in delivering expert advisory in the fields of plastic surgery, medical technology, and more. It caters to businesses involved in biotechnology, medical devices, and cosmetic surgery marketing that seek to boost their success.

From Dr. Loren Borud Photo Credit:

With decades of practical experience in plastic surgery and by establishing a consulting firm that deals with, Dr. Loren Borud is definitely one of the most reliable sources of help and information for this type of business venture.
It can be said that cosmetic surgery has a long way to go. So long as people continue to opt for plastic surgery, whether to look and feel good, or to fix physical injuries, going into this venture can always be a good business choice.

From Loren Borud

If you want to consult Dr. Loren Borud about this, log on to www.borud.com.

Loren Borud Can Give Clients Tips on Avoiding Wrinkles

From Dr. Loren Borud

Not everyone, as Loren Borud knows, is able to afford specialized plastic surgery in order to remove the fine lines and wrinkles which are the hallmarks of age or stress. And even those who can afford procedures that can tighten the skin around their eyes usually make sure to keep their doctors and consultants at hand in order to get the best tips and ideas for minimizing wrinkles, delaying the need to go under the knife for as long as they can.

From Dr. Loren Borud

Wearing sunscreen everyday can reduce the sun’s damage on the skin. Human skin receives a severe beating from the sun causing damage that can speed up skin aging. An SPF of at least 15 can give adequate protection when the sun is at its most intense. Loren Borud’s years of cosmetic surgery experience has enabled him to advise his clients about getting a great pair of sunglasses that can block out ultraviolet rays.

Gravity, surprisingly, is another cause to look out for. Sleeping with one’s face on the pillow repetitively can cause sleep lines that turn into wrinkles after many years of habit. This goes for both men and women. Smoking is also highly discouraged. Studies have proven that individuals who have smoked longer get more wrinkles, as heavy smoking can cause excessive skin wrinkling.

Read more of Loren Borud’s expert advice at www.borud.com.

From Dr. Loren Borud

Dr. Loren Borud on Treating HIV Lipodystrophy

From Blogger Pictures

Plastic surgery expert Dr. Loren Borud delves into the utilization of reconstructive surgery to remedy the effects of the human immunodeficiency virus (HIV) on patients.

Increased fat deposits in certain areas of the body such as the abdominal area and the back of the neck have been observed among HIV patients. This effect, commonly referred to as HIV lipodystrophy, is a result prevalent among patients undergoing antiretroviral treatments that contain a certain amount of protease inhibitor. Besides fat accumulation, thinning of the arms, legs, and face have been observed.

From Loren Borud

Scientists have suggested that lipodystrophy may be caused by hormonal reactions, protease inhibitors interfere with fat metabolism, insulin resistance interferes with glucose metabolism, or HIV complications that surface after a long-period of living with the HIV infection.

From Dr. Loren Borud Photo Credit:

Dr. Loren Borud remarks that since the factors that contribute to the development of HIV lipodystrophy have not been identified and existing medicinal therapies have not proven to be 100% effective, surgical treatment remains to be the main recourse.

The surgical procedure uses fillers to re-vascularize the area to be treated. Although collagen, human cadaveric dermis and fascia, hyaluronic acid, and silicone have been commonly used, Dr. Borud recommends the autologous fat transplant (ATF) procedure. It utilizes the natural body fat of the patient and results have proven to be promising. Besides other fillers being inadequate in terms of the volume required, the amount of living fat that survives during the procedure has been permanent.

More information about Dr. Borud is available at www.borud.com.

Dr. Loren Borud on Plastic Surgery: Dates Back Down in History

From Loren Borud

While plastic surgery is a common procedure these days, Dr. Loren Borud observes that most people mistake it with cosmetic surgery. Known for his successful operations during his time of practice, Borud says he is not surprised when people walk up to him asking, "What could you do with my nose?" or "Should I have botox?" because the media highlights only the aesthetic aspects of the procedure.

Plastic surgery goes beyond aesthetics. It is a medical specialization comprising mainly of reconstructive and cosmetic surgery. Reconstructive surgery aims to “repair” an injured body part while cosmetic surgery attempts to “improve” one’s otherwise normal appearance.

Dr. Loren Borud was delighted to chance upon an article that showed the field he loves in a positive light, saying, “It was refreshing to see Reuters carry a story about ear reconstruction among Iraqi victims of abuse and torture at the hands of Saddam.”

From Dr. Loren Borud Photo Credit: nanadebmomstretch

Plastic surgery dates back as an ancient practice to “reconstruct” amputated body parts especially of the nose as nasal amputation was a common form of punishment in ancient India.

An Indian surgeon named Sushruta is credited for having performed the first rhinoplasty and facial surgeries during the 6th century BC. He is famous for his book “Sushruta Samhita,”, a compilation of his medical procedures.

From Dr. Loren Borud Photo Credit: VishalKapoorMD

Although plastic surgery progressed at a slow pace, World War I had a great impact to its advancement. Many medical experts dedicated themselves to exploring new techniques to treat the various conditions that inflicted victims of the war.

More about plastic surgery can be found at www.plasticsurgery.blogs.com.

Body Contouring: Dr. Loren Borud on What Happens after Winning the Battle of the Bulge

Dr. Loren Borud, cosmetic surgery expert and founder of Borud Consulting, understands that women would go to great lengths just to look their best. The most common complaint women have about their bodies is the presence of excess flab, so they diet and exercise their way to a slimmer figure. While some women can already notice a remarkable improvement in their appearance after losing excess weight, other women – particularly those who lost a significant amount of weight – have to deal with sagging, loose skin, and muscles that are undefined and not very firm. This does not only look unattractive. It also gives the body an "untoned", unflattering figure. Women who have just given birth are also prone to experience these problems.

From Loren Borud

Dr. Loren Borud, internationally known for his expertise in body contouring surgery, recommends body contouring, or body sculpting, to help improve and restore body shape after undergoing massive weight loss. This involves having a doctor assess the patient to determine the body parts that need toning, and which procedures should be used to contour the body. One option is an abdominoplasty, more popularly known as a tummy tuck, which removes the excess skin and fat from the midsection. It can also help tighten the abdominal muscles. Another option is the body lift, a procedure that deals with other body parts, such as the arms, thighs, and the butt. It also removes excess skin and fat, and may include a tummy tuck and a breast lift.

From Loren Borud

More information on Dr. Loren Borud’s body contouring expertise may be found at www.borud.com.

From Loren Borud

Book Writing and Borud Consulting: The Calling of Dr. Loren Borud

From Loren Borud

Needless to say, plastic surgery is Dr. Loren Borud’s passion. His resume is thick with medical theory and practice, academic teaching, private practice, and field research. He has counted two decades of experience, 30 scientific publications, eight book chapters, and numerous conferences, lectures, papers, and trainings.

Even now as he takes a break from practice, he wields his pen and shapes other thoughts for the love of plastic surgery and the people who would benefit from it.

His most recent endeavor has been to single-handedly tackle the economics of plastic surgery in the book, Plastikonomics: What I Learned as a Harvard Plastic Surgeon. There he discusses the economic factors that drive and motivate plastic surgeons inside and outside the practice. The strongest points of Dr. Loren Borud’s book strip the readers, layman and professional alike, of the misconceptions about plastic surgeons and their patients, the government’s utopian healthcare, and the mass-media advertisement of mediocre practitioners.

From Loren Borud

Another avenue for his passion and expertise is his self-established consulting firm, Borud Consulting. He shares both his scientific and entrepreneurial knowledge to potential patients of aesthetic surgery and the marketers of surgical procedure and products. Through it he wants to raise awareness about the various planes of the field that only an insider clearly perceives.

Through his book and business, there is no doubt that Dr. Borud’s call is grounded on his dedication to plastic surgery. In the coming years, the consultant and author is looking forward to more opportunities of writing books and sharing his expertise.

Expert Dr. Loren Borud Expands His Contributions to Plastic Surgery

From Loren Borud

Two decades of immersion in the field and Dr. Loren Borud has yielded contributions that cover many facets of plastic surgery. His list of accolades includes speaking in Harvard Medical School’s core curriculum on plastic surgery, mentoring residents and students, and co-authoring journals and books. Even a sabbatical cannot keep him from writing his own books and advising biotechnology and medical equipment companies.

The expert currently works as a consultant in the healthcare industry. He founded Borud Consulting in 2008, which assists clients in promoting their products and procedures of plastic surgery. The services offered encompass product development, marketing, innovation, and web design. Going hand in hand with Borud Consulting Services is the Plastic Surgery Network. This other Borud brainchild advises venture capital, private equity, and biotechnology groups in the extension or expansion of their investments in the area of aesthetic surgery and medicine.

The nature of his job as a consultant requires him to further his entrepreneurial career. Thus, Dr. Loren Borud goes to Northwestern University’s Kellogg School of Management in Evanston, Illinois to take up an MBA. This pursuit only strengthens his capacity to further advance the field of plastic surgery, as well as medical technology, venture capital, and private equity.

More information about Borud Consulting Services and the Plastic Surgery Network can be found by visiting www.borud.com or by calling 617-584-8644.

Dr. Loren Borud and the Value of Body Contouring Surgery

From Loren Borud

Before he went on to become a premier consultant in medical marketing and private equity, Dr. Loren Borud was and still is an internationally recognized name in body contouring, a procedure performed to shape the body after massive weight loss. Body contouring is especially important as it will return the skin’s tautness and give the body a slimmer figure.

Patients who possess a great deal of loose skin and have lost soft tissue firmness are some of the prime candidates for Body Contouring Surgery. Skin might stretch and become loose after a patient either loses great amounts of weight, had surgery, or even had childbirth. Dr. Loren Borud’s extensive experience and fine-tuned techniques have allowed patients to possess a slimmer and more attractive outline.

From Loren Borud

There are many different types of this surgery, from bicep and tricep implants, to body fat transfer and tummy tucks. Most patients of contouring have work done at the abdominal area, where it is likeliest to have excess loose skin. The incisions are usually made under the underwear line and are very easily tolerable.

Borud’s contribution to the Body Contouring Surgery field has been considerable. It was he who pioneered the aesthetic analysis of the superior gluteal artery perforator flap after a patient accrues massive weight loss. Because of this achievement, many other cosmetic surgeons were able to better restore the projection and definition of contours.

Today, Dr. Loren Borud uses his decades of experience in surgical practice in his consultancy firm. A comprehensive look at his new endeavor may be read at www.Borud.com.

From Loren Borud

Dr. Loren Borud Unmasks the Truth in Plastic Surgery

From Loren Borud

Dr. Loren Borud writes a bestseller with his revolutionary book, Plastikonomics: What I learned as a Harvard Plastic Surgeon.

The manuscript is different from those in the market since it discusses an unseen side of plastic surgery – the economics and circumstances that propel people to rely on aesthetic services. Contrary to popular belief that plastic surgery is used only to beauty and flatter a patient’s physical attributes, the book reveals that there lies a deeper meaning in each operation. The book discloses the daily decisions of patients, doctors, and other clientele, in regards to surgery, and its relationship to economics and social norms. Both serious and mundane topics are covered by the publication by giving interesting points of view regarding the government’s stand in providing superior healthcare, to common types of plastic surgery patients.

From Loren Borud

Since Dr. Loren Borud amassed more than twenty years worth of experience, observations, and practice as a plastic surgeon, he has become of the most respected aesthetic surgeons in the world. He was a veteran Harvard Medical School lecturer, attending plastic surgeon, and medical practitioner. Aside from these qualifications, he is also involved with medical researches pertaining to lymphedema and plastic surgery, and body contouring after substantial weight loss. The latter research gives Dr. Borud an advanced understanding of what triggers patients to opt for plastic surgery.

From Loren Borud

The book gives a bright outlook about plastic surgery, and its underlying consequences and decisions. A more thorough discussion and narrative about the doctor, and the manuscript, are located at www.borud.com.

Dr. Loren Borud Takes on an Entrepreneurial Role to Advance Plastic Surgery

From Loren Borud

Dr. Loren Borud has spent over 20 years in the practice and teaching of plastic surgery, building a successful career and outstanding reputation in the advancement of his profession. He has been in the forefront of important innovations such as Body Contouring After Massive Weight Loss and Reconstructive Surgery. Now he goes beyond his professional practice and takes on an entrepreneurial role to further utilize his expertise and experience in the development of not only plastic surgery, but the field of medicine and healthcare as well.

From Loren Borud

As President of Borud Consulting, Loren Borud offers specialty consulting services to biotechnology companies and surgical products developers, as well as to venture capital and private equity firms. Dr. Loren Borud channels his experience as a surgical practitioner to transition into an active role of providing expert advice on marketing, strategic planning, designs and innovations, and medical microeconomics.

To demonstrate his commitment to his newfound venture as a self-employed consultant, Dr. Borud has taken time off his practice to concentrate on completing an executive MBA program at the Kellogg School of Management of Northwestern University. In addition, the plastic surgeon turned entrepreneur further strengthens his dedication by participating in the recent EU Business Summit held in Brussels, Belgium last March.

Indeed, Loren Borud continues to find ways to advance the field of plastic surgery with Borud Consulting. More information about his firm may be found at www.borud.com.

From Loren Borud

Plastikonomics: What Dr. Loren Borud has Learned as a Harvard Plastic Surgeon

From Loren Borud

In today’s society where physical appearance is a big factor in almost all aspects of life, it is not surprising that cosmetic surgery has taken celebrity circles and high societies, as well as middle class consciousness by storm. Internationally renowned plastic surgeon Dr. Loren Borud writes about this medical and social phenomenon, its economic impact to the country and abroad, and its meaning to his life as a plastic surgeon, in his bold new book Plastikonomics: What I Learned as a Harvard Plastic Surgeon.

In Plastikonomics, Dr. Borud takes the readers behind the scenes of the economic factors that drive plastic surgeons to choose their profession. He lets readers take a first person view of the ins and outs, ups and downs of plastic surgeons’ lives, how they work, what makes them tick, and how their profession rapidly changes in response to evolving culture and government.

Drawing from his 20-year experience as a surgeon, of which eight were spent in Harvard Medical School, he discusses why many intelligent men and women in the country choose the field of surgery. He undertakes the gravity of this choice detailing the grueling training and education required by this career. Dr. Loren Borud then quantifies the fiscal impact of loan debt and opportunity cost to explain why such a choice may seem unjustifiable and discouraging in today’s climate of malpractice litigation and decreasing financial gain.

From Loren Borud

With his expertise and insight, Dr. Borud boldly reveals the sometimes “unflattering” truths about plastic surgery. He does so with technical exactness, objectivity, and straightforward honesty.

Learn more about Plastikonomics: What I Learned as a Harvard Plastic Surgeon and Dr. Borud by visiting www.lorenborud.com/Plastikonomics.

From Loren Borud