Dr. Loren Borud: Coming up with an effective marketing strategy

When Dr. Loren Borud took time out of practice, he concentrated part of his time in serving as a consultant for major US companies that are involved in manufacturing surgical products. Since then, he has been instrumental to the success of several companies that have learned how to come up with an effective marketing strategy.

Dr. Loren Borud Photo credit: Scrummasterblog.com

An effective marketing plan often involves coming up with an effective advertising and promotion techniques. According to About.com writer Mary Bellis, there is a significant difference between the two techniques and a marketer should be well aware of it. Bellis puts it this way: while advertising involves the use of different media outlets (television, radio, Internet) to inform potential consumers of a certain product or service, promotion can entail community involvement such as sponsorship by non-profit organizations.



“Dr. Loren Borud offers both innovation and experience in the medical products and services space.”



By letting these organizations use part of their resources, companies involved in community services can bring much attention to their businesses and signal that they “are concerned and committed to the welfare of the community and its residents.”

Dr. Loren Borud Photo credit: Yourerieaccidentlawyers.com

Meanwhile, Bellis considers the identification and selection of the media that can provide huge amount of exposure to a company’s product as a crucial part of advertising. In order to do this, a company should have enough knowledge about its product and its selling points which “can arouse the costumers’ consciousness levels to the point that they are curious enough to investigate it.”

From Loren Borud

Dr. Loren Borud takes note of important marketing techniques such as those discussed above and spends enormous amount of time in research. He is completing an MBA program at Northwestern University’s Kellogg School of Management in Evanston, Illinois. Visit his Facebook page for more.