Dr. Loren Borud Unmasks the Truth in Plastic Surgery

From Loren Borud

Dr. Loren Borud writes a bestseller with his revolutionary book, Plastikonomics: What I learned as a Harvard Plastic Surgeon.

The manuscript is different from those in the market since it discusses an unseen side of plastic surgery – the economics and circumstances that propel people to rely on aesthetic services. Contrary to popular belief that plastic surgery is used only to beauty and flatter a patient’s physical attributes, the book reveals that there lies a deeper meaning in each operation. The book discloses the daily decisions of patients, doctors, and other clientele, in regards to surgery, and its relationship to economics and social norms. Both serious and mundane topics are covered by the publication by giving interesting points of view regarding the government’s stand in providing superior healthcare, to common types of plastic surgery patients.

From Loren Borud

Since Dr. Loren Borud amassed more than twenty years worth of experience, observations, and practice as a plastic surgeon, he has become of the most respected aesthetic surgeons in the world. He was a veteran Harvard Medical School lecturer, attending plastic surgeon, and medical practitioner. Aside from these qualifications, he is also involved with medical researches pertaining to lymphedema and plastic surgery, and body contouring after substantial weight loss. The latter research gives Dr. Borud an advanced understanding of what triggers patients to opt for plastic surgery.

From Loren Borud

The book gives a bright outlook about plastic surgery, and its underlying consequences and decisions. A more thorough discussion and narrative about the doctor, and the manuscript, are located at www.borud.com.

Dr. Loren Borud Takes on an Entrepreneurial Role to Advance Plastic Surgery

From Loren Borud

Dr. Loren Borud has spent over 20 years in the practice and teaching of plastic surgery, building a successful career and outstanding reputation in the advancement of his profession. He has been in the forefront of important innovations such as Body Contouring After Massive Weight Loss and Reconstructive Surgery. Now he goes beyond his professional practice and takes on an entrepreneurial role to further utilize his expertise and experience in the development of not only plastic surgery, but the field of medicine and healthcare as well.

From Loren Borud

As President of Borud Consulting, Loren Borud offers specialty consulting services to biotechnology companies and surgical products developers, as well as to venture capital and private equity firms. Dr. Loren Borud channels his experience as a surgical practitioner to transition into an active role of providing expert advice on marketing, strategic planning, designs and innovations, and medical microeconomics.

To demonstrate his commitment to his newfound venture as a self-employed consultant, Dr. Borud has taken time off his practice to concentrate on completing an executive MBA program at the Kellogg School of Management of Northwestern University. In addition, the plastic surgeon turned entrepreneur further strengthens his dedication by participating in the recent EU Business Summit held in Brussels, Belgium last March.

Indeed, Loren Borud continues to find ways to advance the field of plastic surgery with Borud Consulting. More information about his firm may be found at www.borud.com.

From Loren Borud

Plastikonomics: What Dr. Loren Borud has Learned as a Harvard Plastic Surgeon

From Loren Borud

In today’s society where physical appearance is a big factor in almost all aspects of life, it is not surprising that cosmetic surgery has taken celebrity circles and high societies, as well as middle class consciousness by storm. Internationally renowned plastic surgeon Dr. Loren Borud writes about this medical and social phenomenon, its economic impact to the country and abroad, and its meaning to his life as a plastic surgeon, in his bold new book Plastikonomics: What I Learned as a Harvard Plastic Surgeon.

In Plastikonomics, Dr. Borud takes the readers behind the scenes of the economic factors that drive plastic surgeons to choose their profession. He lets readers take a first person view of the ins and outs, ups and downs of plastic surgeons’ lives, how they work, what makes them tick, and how their profession rapidly changes in response to evolving culture and government.

Drawing from his 20-year experience as a surgeon, of which eight were spent in Harvard Medical School, he discusses why many intelligent men and women in the country choose the field of surgery. He undertakes the gravity of this choice detailing the grueling training and education required by this career. Dr. Loren Borud then quantifies the fiscal impact of loan debt and opportunity cost to explain why such a choice may seem unjustifiable and discouraging in today’s climate of malpractice litigation and decreasing financial gain.

From Loren Borud

With his expertise and insight, Dr. Borud boldly reveals the sometimes “unflattering” truths about plastic surgery. He does so with technical exactness, objectivity, and straightforward honesty.

Learn more about Plastikonomics: What I Learned as a Harvard Plastic Surgeon and Dr. Borud by visiting www.lorenborud.com/Plastikonomics.

From Loren Borud

Dr. Loren Borud Discusses Plastic Surgery Trends: Non- Surgical Procedures

Plastic surgery continues to change the face of the medical industry, and with the innovations in aesthetic and cosmetic surgery, Dr. Loren Borud believes that the industry will continue to have new trends. New procedures have been introduced, and non-invasive procedures are particularly becoming more and more favored by doctors and patients alike.

From Loren Borud

Getting plastic surgery is usually done to improve one’s appearance or to correct physical deformities. And what better way to achieve this than by non-surgical techniques? Non-surgical procedures do not require prolonged recovery periods unlike surgical procedures, giving patients ease and convenience while achieving the desired results, at a fairly cheaper rate.

Dr. Loren Borud became well-known for body contouring surgery after severe weight loss, but there are popular non-surgical cellulite reduction procedures recommended for particular target areas such as mesotherapy and Lipodissolve™. Mesotherapy involves the stimulation of the middle layer of the skin (called the mesoderm) through injections made of vitamins, homeopathic medications and pharmaceuticals. These formulations cause the fat to be broken down and naturally flushed out of the body. Lipodissolve™ is pretty similar to mesotherapy’s approach —the only difference is that Lipodissolve™ uses a more concentrated formulation. Most patients who undergo mesotherapy advance to Lipodissolve™ for even better results.

From Loren Borud

Dr. Loren Borud discusses how trends change and affect the field of plastic surgery in his book “Plastikonomics: What I Learned as a Harvard Plastic Surgeon”. He also talks about plastic surgery behind the scenes, showing readers how doctors and patients make decisions about plastic surgery.

From Loren Borud

Dr. Loren Borud: Educator at Heart

From Loren Borud

As one of the premier plastic surgery experts in the US, Dr. Loren Borud has become one of the most recognized and respected professionals in the medical community. Throughout the course of his career, Loren Borud has always had the chance to educate others. For eight years, he had taught plastic surgery and medical students as Attending Plastic Surgeon, Instructor, and Assistant Professor at Harvard Medical School in Boston. During his tenure at the prestigious school, he mentored several medical students and served as advisor to some residents. He also guided Harvard residents through their authoring of scholarly publications, among other noteworthy efforts.

From Loren Borud

Aside from professional teaching, Dr. Borud was also involved in several consultative projects in product development and business strategy in the surgery sector. As Key Opinion Leader Consultant for Ethicon, Inc., Dr. Loren Borud spoke to heads of international marketing at the company’s European Headquarters in Paris to advise on scientific matters and marketing strategies for new products. He also co-authored content for patient-oriented and surgeon-oriented websites, patient education brochures, and marketing paraphernalia.


In addition to these, Dr. Borud also authored several papers published in medical journals, surgery manuals, reference books, and other scholarly publications. He was also invited to hundreds of speaking engagements, medical symposia, lectures, meetings, and presentations both locally and abroad. He was particularly recognized for his work on Body Contouring After Massive Weight Loss, which was highlighted in the Atlas of Body Contouring After Massive Weight Loss, a publication by CineMed. He was also the Editor-in-Chief of the said publication.


With over 20 years of exceptional surgical practice and an impressive educational background to match, Dr. Loren Borud remains highly sought after demanded for his professional expertise and educative rapport. He admits that through all his success in his profession, he cannot deny that part of himself that wants to share his knowledge to others.

From Loren Borud

Dubai In The Eyes of Dr. Loren Borud

From Loren Borud

Dr. Loren Borud, one of the most sought after plastic surgery experts in the US, has been to many places around the world. Thanks to many invitations to give lectures, participate in international forums, and attend plastic surgery societies meetings, he has scoured the whole country and has traveled as far as Asia, the Middle East, Europe, and South America. But for Loren Borud, nothing is quite like one of his favorite places in the world: Dubai.


Dubai, the second largest and the most populous of the seven emirates of the United Arab Emirates, is a wonder to behold. Located along the southern coast of the Persian Gulf on the Arabian Peninsula, this global city is an inspiration to the worlds of art, architecture, engineering, tourism, science, and culture, and to people such as Dr. Borud.

From Loren Borud

In his travels to Dubai, Dr. Borud has visited the Burj Dubai, currently the world’s tallest man made structure, the Deira Clock Tower, and the Etisalat Tower, among many other architectural giants in Dubai’s business district. He has also experienced the sand, sun, and sea of the Palm Beach and the Jumeirah Beach, and the many historical and religious sites that abound in Dubai.

From Loren Borud

From the eyes of a surgeon, Dubai is a series of complex surgical procedures flawlessly done. The planning, the execution, the vision—all have been painstakingly done to elevate this marvelous city into the consciousness of the globe. Dr. Loren Borud easily relates to this principle as he himself carefully studies his patients’ conditions, prepares feasible surgery options, and then with surgical expertise, operates with care and concern for his patients. The results, as with Dubai, are flawless.

From Loren Borud

Image source: www.dubai.com

Fun Facts About Dr. Loren Borud

I couldn’t operate without: my iPod. During the all day combined body contouring procedures that I do, music helps our team keep the focus, thanks to Classic Rock with some Hip/Hip thrown in.

The single biggest contribution to plastic surgery was: Beyond his technical contributions to plastic surgery, Sir Harold Gillies defined through example the sine qua non of the burgeoning field: surgical problem-solving.

The best part of next weekend will be: riding my road bike through the countryside near Concord, then watching the Formula 1 race on satellite.

The last book I read was -- Divine Proportion: Phi in Art, Nature, and Science. It’s about beauty and the Fibonacci sequence.

The best thing about plastic surgery is: the satisfaction from providing good patient care, followed closely by the friendship and fellowship that develops with other plastic surgeons locally and around the world.

The worst thing about plastic surgery is: Being consulted for aesthetic surgery on-the-spot at cocktail parties! I’ve started saying I’m a hand surgeon (also true but less likely to create trouble).

My all time favorite movie is: Apocalypse Now. I like books and movies that explore the extremes of humanity and the human condition, even if they can be a bit dark.

The single biggest influence on my choice to become a plastic surgeon: At UCLA, I was originally in the ENT program, but rotated through plastic surgery as an intern. Bill Shaw took me under his wing, I switched to general surgery, and then onto plastic surgery! I’m very grateful to Dr. Shaw and my other mentors. The importance of mentoring cannot be overstated, and I try to pass it down to my own residents.

The best vacation I ever took was: Through academic meetings, I’ve been fortunate to travel in the middle east: Israel, Lebanon, Syria, and Jordan. The people, the ancient Biblical sites, and the spiritual nature of the places made these trips absolutely unforgettable.

From Loren Borud

The piece of software I couldn’t live without: Endnote… The designers of Endnote should win some type of humanitarian award! I never have to worry about references and bibliographies again (no, I don’t have any financial disclosures to make)!

I seriously collect: Oriental Carpets. The natural-dye carpets woven by hand, especially 70 or more years ago, are really incredible works of art. The painstaking work was accomplished (like plastic surgery) by skilled crafts-people who were obsessive about detail. I mean, think about it: a million knots per square meter for some carpets!

The best thing a grateful patient gave me was: A five foot tall painted giraffe. It was hand-carved out of a tree trunk with a chain-saw!

From Loren Borud