Dr. Loren Borud on Plastic Surgery: Dates Back Down in History

From Loren Borud

While plastic surgery is a common procedure these days, Dr. Loren Borud observes that most people mistake it with cosmetic surgery. Known for his successful operations during his time of practice, Borud says he is not surprised when people walk up to him asking, "What could you do with my nose?" or "Should I have botox?" because the media highlights only the aesthetic aspects of the procedure.

Plastic surgery goes beyond aesthetics. It is a medical specialization comprising mainly of reconstructive and cosmetic surgery. Reconstructive surgery aims to “repair” an injured body part while cosmetic surgery attempts to “improve” one’s otherwise normal appearance.

Dr. Loren Borud was delighted to chance upon an article that showed the field he loves in a positive light, saying, “It was refreshing to see Reuters carry a story about ear reconstruction among Iraqi victims of abuse and torture at the hands of Saddam.”

From Dr. Loren Borud Photo Credit: nanadebmomstretch

Plastic surgery dates back as an ancient practice to “reconstruct” amputated body parts especially of the nose as nasal amputation was a common form of punishment in ancient India.

An Indian surgeon named Sushruta is credited for having performed the first rhinoplasty and facial surgeries during the 6th century BC. He is famous for his book “Sushruta Samhita,”, a compilation of his medical procedures.

From Dr. Loren Borud Photo Credit: VishalKapoorMD

Although plastic surgery progressed at a slow pace, World War I had a great impact to its advancement. Many medical experts dedicated themselves to exploring new techniques to treat the various conditions that inflicted victims of the war.

More about plastic surgery can be found at www.plasticsurgery.blogs.com.

Body Contouring: Dr. Loren Borud on What Happens after Winning the Battle of the Bulge

Dr. Loren Borud, cosmetic surgery expert and founder of Borud Consulting, understands that women would go to great lengths just to look their best. The most common complaint women have about their bodies is the presence of excess flab, so they diet and exercise their way to a slimmer figure. While some women can already notice a remarkable improvement in their appearance after losing excess weight, other women – particularly those who lost a significant amount of weight – have to deal with sagging, loose skin, and muscles that are undefined and not very firm. This does not only look unattractive. It also gives the body an "untoned", unflattering figure. Women who have just given birth are also prone to experience these problems.

From Loren Borud

Dr. Loren Borud, internationally known for his expertise in body contouring surgery, recommends body contouring, or body sculpting, to help improve and restore body shape after undergoing massive weight loss. This involves having a doctor assess the patient to determine the body parts that need toning, and which procedures should be used to contour the body. One option is an abdominoplasty, more popularly known as a tummy tuck, which removes the excess skin and fat from the midsection. It can also help tighten the abdominal muscles. Another option is the body lift, a procedure that deals with other body parts, such as the arms, thighs, and the butt. It also removes excess skin and fat, and may include a tummy tuck and a breast lift.

From Loren Borud

More information on Dr. Loren Borud’s body contouring expertise may be found at www.borud.com.

From Loren Borud

Book Writing and Borud Consulting: The Calling of Dr. Loren Borud

From Loren Borud

Needless to say, plastic surgery is Dr. Loren Borud’s passion. His resume is thick with medical theory and practice, academic teaching, private practice, and field research. He has counted two decades of experience, 30 scientific publications, eight book chapters, and numerous conferences, lectures, papers, and trainings.

Even now as he takes a break from practice, he wields his pen and shapes other thoughts for the love of plastic surgery and the people who would benefit from it.

His most recent endeavor has been to single-handedly tackle the economics of plastic surgery in the book, Plastikonomics: What I Learned as a Harvard Plastic Surgeon. There he discusses the economic factors that drive and motivate plastic surgeons inside and outside the practice. The strongest points of Dr. Loren Borud’s book strip the readers, layman and professional alike, of the misconceptions about plastic surgeons and their patients, the government’s utopian healthcare, and the mass-media advertisement of mediocre practitioners.

From Loren Borud

Another avenue for his passion and expertise is his self-established consulting firm, Borud Consulting. He shares both his scientific and entrepreneurial knowledge to potential patients of aesthetic surgery and the marketers of surgical procedure and products. Through it he wants to raise awareness about the various planes of the field that only an insider clearly perceives.

Through his book and business, there is no doubt that Dr. Borud’s call is grounded on his dedication to plastic surgery. In the coming years, the consultant and author is looking forward to more opportunities of writing books and sharing his expertise.

Expert Dr. Loren Borud Expands His Contributions to Plastic Surgery

From Loren Borud

Two decades of immersion in the field and Dr. Loren Borud has yielded contributions that cover many facets of plastic surgery. His list of accolades includes speaking in Harvard Medical School’s core curriculum on plastic surgery, mentoring residents and students, and co-authoring journals and books. Even a sabbatical cannot keep him from writing his own books and advising biotechnology and medical equipment companies.

The expert currently works as a consultant in the healthcare industry. He founded Borud Consulting in 2008, which assists clients in promoting their products and procedures of plastic surgery. The services offered encompass product development, marketing, innovation, and web design. Going hand in hand with Borud Consulting Services is the Plastic Surgery Network. This other Borud brainchild advises venture capital, private equity, and biotechnology groups in the extension or expansion of their investments in the area of aesthetic surgery and medicine.

The nature of his job as a consultant requires him to further his entrepreneurial career. Thus, Dr. Loren Borud goes to Northwestern University’s Kellogg School of Management in Evanston, Illinois to take up an MBA. This pursuit only strengthens his capacity to further advance the field of plastic surgery, as well as medical technology, venture capital, and private equity.

More information about Borud Consulting Services and the Plastic Surgery Network can be found by visiting www.borud.com or by calling 617-584-8644.

Dr. Loren Borud and the Value of Body Contouring Surgery

From Loren Borud

Before he went on to become a premier consultant in medical marketing and private equity, Dr. Loren Borud was and still is an internationally recognized name in body contouring, a procedure performed to shape the body after massive weight loss. Body contouring is especially important as it will return the skin’s tautness and give the body a slimmer figure.

Patients who possess a great deal of loose skin and have lost soft tissue firmness are some of the prime candidates for Body Contouring Surgery. Skin might stretch and become loose after a patient either loses great amounts of weight, had surgery, or even had childbirth. Dr. Loren Borud’s extensive experience and fine-tuned techniques have allowed patients to possess a slimmer and more attractive outline.

From Loren Borud

There are many different types of this surgery, from bicep and tricep implants, to body fat transfer and tummy tucks. Most patients of contouring have work done at the abdominal area, where it is likeliest to have excess loose skin. The incisions are usually made under the underwear line and are very easily tolerable.

Borud’s contribution to the Body Contouring Surgery field has been considerable. It was he who pioneered the aesthetic analysis of the superior gluteal artery perforator flap after a patient accrues massive weight loss. Because of this achievement, many other cosmetic surgeons were able to better restore the projection and definition of contours.

Today, Dr. Loren Borud uses his decades of experience in surgical practice in his consultancy firm. A comprehensive look at his new endeavor may be read at www.Borud.com.

From Loren Borud

Dr. Loren Borud Unmasks the Truth in Plastic Surgery

From Loren Borud

Dr. Loren Borud writes a bestseller with his revolutionary book, Plastikonomics: What I learned as a Harvard Plastic Surgeon.

The manuscript is different from those in the market since it discusses an unseen side of plastic surgery – the economics and circumstances that propel people to rely on aesthetic services. Contrary to popular belief that plastic surgery is used only to beauty and flatter a patient’s physical attributes, the book reveals that there lies a deeper meaning in each operation. The book discloses the daily decisions of patients, doctors, and other clientele, in regards to surgery, and its relationship to economics and social norms. Both serious and mundane topics are covered by the publication by giving interesting points of view regarding the government’s stand in providing superior healthcare, to common types of plastic surgery patients.

From Loren Borud

Since Dr. Loren Borud amassed more than twenty years worth of experience, observations, and practice as a plastic surgeon, he has become of the most respected aesthetic surgeons in the world. He was a veteran Harvard Medical School lecturer, attending plastic surgeon, and medical practitioner. Aside from these qualifications, he is also involved with medical researches pertaining to lymphedema and plastic surgery, and body contouring after substantial weight loss. The latter research gives Dr. Borud an advanced understanding of what triggers patients to opt for plastic surgery.

From Loren Borud

The book gives a bright outlook about plastic surgery, and its underlying consequences and decisions. A more thorough discussion and narrative about the doctor, and the manuscript, are located at www.borud.com.

Dr. Loren Borud Takes on an Entrepreneurial Role to Advance Plastic Surgery

From Loren Borud

Dr. Loren Borud has spent over 20 years in the practice and teaching of plastic surgery, building a successful career and outstanding reputation in the advancement of his profession. He has been in the forefront of important innovations such as Body Contouring After Massive Weight Loss and Reconstructive Surgery. Now he goes beyond his professional practice and takes on an entrepreneurial role to further utilize his expertise and experience in the development of not only plastic surgery, but the field of medicine and healthcare as well.

From Loren Borud

As President of Borud Consulting, Loren Borud offers specialty consulting services to biotechnology companies and surgical products developers, as well as to venture capital and private equity firms. Dr. Loren Borud channels his experience as a surgical practitioner to transition into an active role of providing expert advice on marketing, strategic planning, designs and innovations, and medical microeconomics.

To demonstrate his commitment to his newfound venture as a self-employed consultant, Dr. Borud has taken time off his practice to concentrate on completing an executive MBA program at the Kellogg School of Management of Northwestern University. In addition, the plastic surgeon turned entrepreneur further strengthens his dedication by participating in the recent EU Business Summit held in Brussels, Belgium last March.

Indeed, Loren Borud continues to find ways to advance the field of plastic surgery with Borud Consulting. More information about his firm may be found at www.borud.com.

From Loren Borud